MARKETING RESEARCH

Firstly, clear targets should be set for the market research activity to be undertaken. It is important to know what should known and to identify the cause of the market research.

Once the targets are identified, a strategy developing and the techniques to be used for collecting the data should be selected. The two broad types of research that can be used should be primary and secondary research.

Primary research

Primary research; is original information collected by a company employee or a research firm to answer a specific question or question group. This information is normally collected through surveys, observations or experiments.

The following are examples of questions that can be addressed through primary research:

• Who are the customers and how are they reached?
  • Customer profiles
  • Possible business locations
  • Marketing strategies
• What are the products and services that customers need or want?
• Which factors affect customers’ purchasing decisions?
  • Price, service, convenience, brand awareness creation etc.
• What prices should I set for products and services?
  • Customer expectations

• Who are rivals, how do they work, what are the strengths and weaknesses?

The benefits of this type of research should be such that the desired groups (such as the geographical market for the client or the operator) can be specifically targeted and the research instruments can be adapted to respond to specific questions.

Surveys are the most common method for collecting primary research and the main kinds are as follows:

• Direct via mail
  • In-person or postal mailed surveys at work or by mail
  • Suspicious activity; Follow-up reminders required
• On the phone
  • Cost-effective
  • Participants can be difficult to reach
• On the web or via e-mail
  • it allows participants to complete the survey on their own with a little effort.
  • Cost-effective
• Personally
  • Personal interviews or focus groups
  • It can develop follow-up questions or can make the questionnaire changed on-site
  • Participants can be hard to recruit

The Internet is a good resource for sample questionnaires that can be adapted to meet your research needs.

Good information about customers can be obtained without affecting directly them. To interview employees can provide an excellent feedback while it is in constant contact with customers and because can provide information on.

• Customer profiles
• Goods and services requested by customers
• Satisfaction and service quality from price levels
• Experiences you had with your rivals

Secondary research

Secondary research; using available resources such as company records, questionnaires, research studies, and books, the answers to the needed questions are searched.

Secondary research, With less targeted than primary research, it can produce valuable information and respond to some questions that can not be applied for primary research (such as assessing macroeconomic conditions), or the answers to questions that directly disturb customers when asked directly. (eg questions about age and income levels)

Since the market research can cover a wide range of activities, the level of complexity used in the market research campaign remains at the firm. You can undertake simple activities that can be done by a company employee, such as preparing a short customer satisfaction survey or preparing demographic data for the area of responsibility, or you can overcome to the complex by asking PraeGlobal for market research.

PraeGlobal is a full-fledged quantitative, qualitative and hybrid market research firm. Our approach allows us to not receive superior results and provide better information than other business and consumer research companies. When you choose PraeGlobal, you will discover that the research is the effect it will have on your company.

PraeGlobal provides you with information and analysis on-site work including phone callings, recruitment, focus group interviews, on-site interviews involving house and workplaces, as well as research and analysis of your online needs and sectoral experience to ensure timely completion of your project.

The area you want to research, the sample you want to know about | time | our experts are preparing for you the most appropriate form in budget frames.

PraeGlobal prevents you from making widespread marketing mistakes by delivering you accurate and effective results.

Because in market research, data collection using only internet resources may not be completely accurate.